Rolex Seddiqi

Digital presence for the world's largest Rolex showroom in Dubai

Case Study

Digital design

Made by SIX

In May 2018, Rolex and Ahmed Seddiqi & Sons, accompanied by Roger Federer, inaugurated the world’s largest Rolex boutique in Dubai. The three-level structure covers an unprecedented 850 square meters of retail space.


Just a few months earlier, we were asked to build and ship a bespoke Rolex website for the Middle East market — all within the existing Ahmed Seddiqi & Sons website.

Roger Federer, Jean-Frédéric Dufour, CEO of Rolex, Abdul Hamied Ahmed Seddiqi, Vice Chairman of Seddiqi Holding, and other representatives at the launch.

Roger Federer, Jean-Frédéric Dufour, CEO of Rolex, Abdul Hamied Ahmed Seddiqi, Vice Chairman of Seddiqi Holding, and other representatives at the launch.

A website meeting Rolex standards

Rolex watches are crafted from the finest raw materials and assembled with scrupulous attention to detail. What originates from craftsmanship extends to every customer touchpoint. Having experience with luxury brands, we could translate design concepts into a fully working website in under 2 months. Our work was supervised by experts from Rolex headquarters in Geneva to meet the high Rolex standards.

Boutique locator

Ahmed Seddiqi & Sons represents more than 60 luxury timepiece and jewelry brands across 51 destinations in the UAE. Before the development phase, our team performed extensive user experience research to identify the best mobile-first patterns for store locators.

Key features:

  • Locations are ordered based on the map position.
  • Finding the nearest boutique with on-demand location sharing.
  • Extensive filtering by brand and location.
  • App-like feeling on mobile with gestures support.

Next project — Lift Foils

Let’s talk
Do you feel like we could help with your ecommerce challenges? Reach out to Simon.
simon@commerce-ui.com
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