Character SF, Black and Black
Oura monitors your body's pulse, movement, and temperature to give you a holistic picture of your health. With sales of over 150,000 rings and a team of more than 100 employees globally, Oura is now a leader in the smart ring market. Recently, Oura raises $28 million series B for its health and sleep tracking ring.
We helped Oura build a new ecommerce storefront and incorporate reimagined branding by San Francisco based agency Character.
Oura’s previous technology relied on WooCommerce and WordPress. The goal was to break from the existing monolithic architecture and focus on two core aspects — flexibility and speed.
What we did:
We knew checkout was crucial to Oura’s international success and would be continuously improved. Using our own commerce-ui framework, we delivered a flexible system of checkout components. This empowered back-end developers to almost instantly compose interface layers for the new features they worked on.
To make it easy for Oura to understand and own their new website, we created a component-based library using Storybook. Each component has stories for understanding the context and considering all possible use cases. Every color, space, and font is used from the global configuration. We leveraged a design token approach for smooth communication between designers and developers.