Established in 2007, Blackroll quickly became a standard for athletes at of any level. The Swiss brand is recognized in more than 57 countries with over 5,000 qualified trainers in 37 countries.
Our engineers were a part of a multicultural group of specialists tasked to build a cutting-edge ecommerce system using the latest technologies. They also wanted to while taking advantage of the modern, decentralized work culture. The goal was to deliver quick fast and reliable software that would allow our client to grow in terms of gross merchandise value (GMV), sales conversion rate, and brand recognition.
“If you’re in search of top-notch headless frontend developers combined with state of the art ecommerce knowledge and user interface expertise, then look no further. Commerce-UI and their team are spot on and their delivery is excellent and right on the money!”
Antonietta Cosentino, Product Owner at Blackroll
Our engineers acted as a true extension of Blackroll’s Development Team. We built responsive, interactive components that extend to a broad range of Blackroll’s digital properties, including both B2C and B2B ecommerce services. We used Nuxt and Vue.js technologies to integrate Craft CMS into the design from the simplest button to the most complex components. This allows marketing teams to create custom designs and layouts at high fidelity and with maximum flexibility. Any campaign or creative ideas can be done at a much quicker pace without extensive needs from the development team.
We played an integral role in creating and updating hundreds of components, performing code reviews, writing tests, and setting the guidelines for the frontend code to be documented and executed across all teams.
Thanks to all the underlying performance optimizations, the new ecommerce feels super responsive for end users.
Speed and scalability were the two main factors when building our software. We took special care to optimize load times for images and videos across all screen resolutions and devices. For better end-to-end performance, we scratched the old monolithic architecture and moved to microservices to connect Craft CMS to highly specialized endpoints, including PIM Core, Nuxt, Agolia, Shopify, and many more. Each layer of the application had a dedicated team of developers and continuous integration and delivery pipelines bonding it all together.
For more flexibility and freedom across the entire site, we developed the front end in a componentized way that is supported by Craft CMS and GraphQL. Content creators have hundreds of components to choose from when building complex, yet beautiful sites in several different languages. Editors can build editorial content anywhere within a site structure and easily link that to shoppable products.
Each product, exercise, article, routine, and collection has its own dedicated page that allows for publishing the most possible content. Ranging from the simplest articles to video and animation-heavy exercise routines, we managed to stay quick on load times and really strong on SEO. Search engines love us.
↑ Optimize load times for images and videos across all screen resolutions and devices.
↑ Extensive exercises library and knowledge base linked directly to shoppable products.
↑ Search with real-time suggestions.
↑ Custom editorial content anywhere within a site structure.
The new blackroll.com site brings way more than just shopping functionality. With an extensive knowledge base and video exercises, users can find useful information about various aches and pains, causes, and symptoms, and receive professional guidance on how to use Blackroll products.
The final product is a beautiful, swift, and seamless experience for clients. It manages to stay SEO-friendly because it was built with mobile users in mind. Now, it supports an ever-increasing share of Blackroll’s revenue.
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