REV
Launch for an Iconic Designer of the 90s
Shopify Development
Ecommerce Consulting
Headless Commerce
Visual QA
Shopify Development
Ecommerce Consulting
Headless Commerce
Visual QA
Live site
https://revofficial.com
Digital design
Ania et Lucie
TechStack
Next.js,
Shopify Plus,
Sanity,
Mux,
Netlify,
Klaviyo,
Sentry,
At Paris Fashion Week in March 2023, Martine Sitbon, the iconic designer of the 90s and director of the Chloe maison for six years, made a comeback. Teaming up with brothers Laurent and Arik Bitton, founders of Iro, they launched the Rev project that draws on her archival designs.
Four months before that, Laurent and Arik Bitton approached Commerce-UI looking for a trusted eCommerce partner with experience in digital fashion. Together with design studio Ania et Lucie, we built a bold eCommerce website with Shopify Plus and Sanity CMS.
What We Did:
- Headless/composable commerce architecture
- Custom storefront development
- Shopify Plus and Sanity CMS development
- Localization and internationalization for Shopify markets
- SEO/SEM optimization
- Accessibility
- eCommerce UX consultancy
Four Months From Starting the Project to Paris Fashion Week
Paris Fashion Week is a deadline you cannot postpone. Rev needed a Shopify Plus agency experienced in design-driven fashion/luxury projects. We were up for the task. Our team delivered the project on time and coordinated the cross-department communication required for the project’s success.
It was possible thanks to our custom eCommerce accelerator for fashion brands. Months of groundwork were done on day one.
Minimalism Requires an Eye for Detail
Working with a minimal, almost brutalist design poses a development challenge. Every imperfection is instantly visible: like a glitch or layout shift where elements move around in an unexpected way as a page is loading. Used to working in a fashion/luxury space, our developers have an eye for UX details. The Rev eCommerce website is fast to load and looks clean and stable even with loading states.
The best designs are invisible.
Mobile-first Approach
While the overall design feels minimalistic in form, it involves a number of interesting mobile-first UX patterns. Take a look at the vertical scroll product gallery with a sticky add-to-cart button and a bottom drawer opening as you swipe up. Although it looks simple, making sure the interaction feels smooth and touch gestures work naturally requires advanced web development knowledge. Static design is one thing, but how your customers interact with your storefront is a whole different story.
↑ Product details page (PDP) with an app-like vertical product gallery and a bottom drawer you can open with a swipe-up gesture.
↑ Minimalistic homepage with auto-play video and playback/sound controls.
↑ Real-time filtering by color and size.
↑ Switching between grid and index views.
↑ Lookbook enhanced with shop-the-look overlay.
↑ App-like size selector overlay.
↑ Real-time search using newly built-in Shopify Search & Discovery.
An Ongoing Process
We’re excited about the brand’s launch and impressive media coverage in the fashion industry. Rev is making another big step by opening a flagship showroom in Milan, Italy designed by the British architect John Pawson. “Minimalism in an intimate and virtuous time,” the brand says of the interior design.
We’ll continue supporting their growth as a technology partner.
If you’re interested in learning more about this specific case or want to know how we can help you tackle your challenges, please reach out to us.
